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Users will soon have a new feature that enables them to lessen the volume of AI-made content appearing in their timelines. This move comes as the company disclosed that it now features over 1 thousand million AI videos.

Trial and Implementation

This change is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a increase in content created by AI, fueled by new content generation software.

AI Content on Other Platforms

It has been noted that almost 10% of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a phrase for substandard, mass-produced content that is often illogical or surreal.

“We know from our community that many people like content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the option to see more or less of that, depending on their own choices,” said a platform representative.

Volume and Proportions

The service announced that there are now 1.3bn videos on its app tagged as AI-generated. Overall, more than 100 m pieces of content are uploaded to the platform every day, making AI content a limited portion of its complete catalog.

Customizing Your Feed

Viewers will be capable of limit or boost the amount of artificial media they watch by opening the “manage topic” option in the platform and choosing AI-made media. Additional categories that can already be controlled under the setting encompass politics, fashion, aesthetics, and choreography.

AI Disclosure Rules

Its policies require creators to tag “realistic” AI-generated content, and it prohibits dangerous fake videos of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.

Additionally, the app will now attach an AI-generated label to content created with its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This step is designed to help prevent users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The platform is also establishing a two million dollar AI literacy fund for specialists and institutions to develop educational content about ethical AI use. This project will assist charitable organizations dedicated to teaching computer science.

Moderation Strategy

The video-sharing app has supported its moderation strategy, following discussion over proposals to lay off numerous safety staff in the UK. The company is set to reduce 439 jobs in its user protection department in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.

A senior executive stated that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it has to be seen by people. The company announced a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to intervention by its AI tools.

It is vital to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”